Apple is gearing up to launch its iOS 18 software, which will include a new AI-based privacy feature called Web Eraser as part of an overhaul of the Safari browser. This feature will allow users to browse the web while removing portions of the page that they don’t want to see, such as ads or other content. The update also includes advanced content blocking features, UI tweaks, and AI-powered Intelligent Search, according to reports.
The Web Eraser feature in iOS 18 will enable users to erase specific portions of web pages, including banner ads, images, text, or entire page sections. Safari will remember user preferences so that they aren’t limited to one browsing session. If a user visits a web page with previously erased content, Safari will inform them and give them the option to revert changes and restore the webpage to its initial state. The new controls will be easily accessible in the Safari Settings menu.
The iOS 18 update will also introduce other AI-based features, such as Intelligent Search, which will use Apple’s large language model Ajax to identify topics and key phrases within a web page. While Web Eraser is essentially an ad-blocking feature built into the Safari browser, it may pose challenges for publishers who rely on web ads for revenue. However, Apple is known for its focus on privacy, and iOS 18 seems to align with this ethos. The new iPhone operating system is set to launch at Apple’s Worldwide Developers Conference in just over a month.
Overall, the iOS 18 update promises to bring exciting new features for privacy-conscious users. The Web Eraser feature in Safari, along with other AI-based enhancements, will provide users with more control over their online browsing experience. With features like Intelligent Search and advanced content blocking, iOS 18 aims to offer a more seamless and secure browsing experience on Apple devices. As Apple continues to prioritize privacy, users can expect more innovative features focused on protecting their data and ensuring a safer digital environment.
Apple Insider was the first to report on the upcoming iOS 18 features, highlighting the significant improvements that the new software update will bring to Safari and other aspects of the iPhone user experience. With the introduction of Web Eraser and other AI-based features, Apple is once again demonstrating its commitment to providing users with cutting-edge technology that prioritizes user privacy and security. As iOS 18 prepares for launch, Apple users can look forward to a more advanced and customizable browsing experience on their devices.
