Amazon Prime Video will be introducing three new interactive ad formats that will allow viewers to purchase Amazon products directly from commercials on the streaming service. These ads will be integrated into Prime Video TV shows, movies, and live sporting events. The interactive ad formats include shoppable carousel ads, interactive pause ads, and interactive brand trivia ads. The shoppable carousel ads will allow users to browse and add products to their Amazon shopping cart while the ad pauses, and then continue watching once they are done. Interactive pause ads will appear when viewers hit the pause button, with options to add products to their cart or learn more. The brand trivia ads will allow companies to share information about their brand and products, as well as offer rewards for viewers.
Amazon Ads is looking to provide a more engaging and seamless shopping experience for viewers by integrating these interactive ad formats into Prime Video. Alan Moss, the vice president of global ad sales for Amazon Ads, highlighted the importance of advertisers connecting with customers in a meaningful way through these new ad formats. Amazon first introduced ads on Prime Video in 2024, joining other streaming competitors that offer ad-supported tiers. Prime Video subscribers can opt to pay an additional $3 per month to enjoy their favorite movies and TV shows without ads. However, live sports and events programming will still include commercials, and trailers will appear before on-demand content.
These new interactive ad formats on Prime Video are part of Amazon’s ongoing efforts to enhance the streaming TV experience and provide a more personalized shopping experience to viewers. The ability to purchase Amazon products directly from commercials while watching their favorite content adds a new layer of convenience for users. As Amazon continues to innovate in the streaming space, these interactive ad formats will play a key role in driving engagement and connecting advertisers with customers in a more impactful way. For viewers looking to stay updated on the latest content offerings on Prime Video, there are recommendations for the best TV shows to watch and a lineup of sci-fi programming to explore.
In conclusion, Amazon Prime Video is set to roll out three new interactive ad formats that will allow viewers to purchase Amazon products directly from commercials on the streaming service. The shoppable carousel ads, interactive pause ads, and interactive brand trivia ads offer a more engaging and seamless shopping experience for users. These ad formats aim to provide advertisers with a meaningful way to connect with customers while enhancing the overall streaming TV experience. By offering these interactive ad options, Amazon Ads continues to innovate in the streaming space and provide viewers with personalized shopping opportunities. As Prime Video viewers look forward to accessing these new ad formats, they can also explore the platform’s latest content offerings and recommendations for the best TV shows and sci-fi programming.
