Luxury AV brand Loewe has announced the establishment of its own OLED TV manufacturing line at its headquarters in Germany. This move is significant for a brand that has been relatively niche, with products primarily available in Europe. What makes this development even more impressive is that Loewe’s new OLED TV production line is the only one in Europe capable of working with open cell OLED panels, allowing for greater design control and unique options.
This level of co-operation with its LG Display OLED panel provider showcases a deep level of trust and confidence in the quality of Loewe’s production line facilities. Having the ability to control the production process on-site will enable Loewe to adapt quickly to market conditions and customer feedback, enhancing the overall customer experience. The creation of its own OLED production line aligns with Loewe’s ‘Engineered & Made In Germany’ marketing message, ensuring that its premium OLED TVs are truly Loewe products both inside and out.
The Kronach facility, where the new OLED production line is located, employs around 200 dedicated employees focused on delivering premium quality, feature-rich, and elegant products that set the brand apart in the AV industry. Christian Alber, COO of Loewe Technology, expresses immense pride in this development, emphasizing the brand’s commitment to sustainability and upholding the ‘Made in Germany’ message. Full manufacturing from the new OLED line is set to commence in May, promising potential ground-breaking OLED designs.
The investment in the OLED production line is part of a larger trend of innovation and creativity from Loewe, signaling a rejuvenation for the brand. Along with new TVs and the unique multi-room amp launched in December, there may be more AV product innovations on the horizon. This period of growth and expansion marks an exciting time for Loewe, as it continues to solidify its position as a premium AV brand known for its distinctive designs and high-quality products. Stay tuned for more updates on Loewe’s latest offerings on Forbes channel.
