Tiffany, founded in 1837 and renovated by LVMH, is now called The Landmark and is located on 5th Avenue and 57th Street. The store has been revamped, with the top three floors completely redone, creating a museum-like environment with modern art on display, enhancing the merchandise. This flagship store is a must-see destination in New York City, with tastefully displayed merchandise and modern paintings that showcase the electric landscape of the city, all done under the direction of architect Peter Marino.
Peter Marino, a renowned New York architect, conceptualized and supervised the execution of the “Landmark” building. His firm, founded in 1978, has worked on award-winning projects worldwide, including residential, retail, cultural, and hospitality spaces. The current art display at The Landmark features works by artists such as Richard Prince, Francesco Clemente, and Julian Schnabel. The Peter Marino Art Foundation contributes to the exhibition, showcasing forty years of his collection and will rotate the display over time.
Visitors to The Landmark are greeted on the main floor by a massive jewelry display and are enticed to explore other floors with a circular stairway. The iconic Tiffany Blue Box continues to be a hallmark of the company, highly prized by recipients, often more so than the gift inside. The collection of jewelry, glassworks, and silver at Tiffany attract luxury customers looking for fine products, with designs by prominent names such as Paloma Picasso and Elsa Peretti.
With 326 stores worldwide, Tiffany has opened smaller locations in vacation spots like Florida. The company has also planned one-day shows in various locations, including in the United States and the United Kingdom. By bringing fine jewelry to different venues, Tiffany aims to popularize the brand and highlight the beauty of their offerings. In 2021, LVMH acquired Tiffany for $16 billion, leading to efforts to promote the brand internationally through art and fashion collaborations.
Overall, the revitalized Tiffany at The Landmark in New York City offers visitors a unique and luxurious shopping experience, blending modern art with high-end products. The combination of tasteful displays, iconic jewelry, and rotating art exhibitions makes The Landmark a must-visit destination for both luxury shoppers and art enthusiasts. As Tiffany continues to expand its presence worldwide, including through smaller store openings and special events, the brand aims to reach new audiences and showcase its commitment to quality and excellence in both design and customer experience.
