TelevisaUnivision recently revealed its exciting 2024-2025 programming lineup at its Casa Cultura upfront event in New York, emphasizing its role as a leading Spanish-language media platform connecting advertisers with passionate Latino audiences. Donna Speciale, President of U.S. Advertising Sales and Marketing, highlighted the network’s extensive reach, including four major networks, the top Spanish-language streamer, a vast social media following, and 300 radio and local stations. She emphasized that TelevisaUnivision is the go-to destination for soccer, music, entertainment, and news for Latinos, making it a critical agent for brands seeking growth in the market.
The presentation included several key announcements, such as superstar Shakira’s new single being chosen as the official song for TelevisaUnivision’s coverage of CONMEBOL Copa America 2024. ViX streaming platform saw a 70% increase in growth in the U.S., with 50 million monthly active users globally. The platform will launch a new ad-supported premium tier on May 15, offering enhanced ad capabilities and interactivity. Additionally, deals were announced with producer Juanpa Zurita, Secuoya Studios, and William Levy Entertainment to develop new projects for ViX. A new feature called “Sistema Uforia” was introduced, providing brands with turnkey music and culture integrations across TelevisaUnivision’s extensive Latin music assets.
For the 2024-25 programming slate, Univision is set to air series like “La Historia de Juana,” a rom-com based on the English-language adaptation of Jane the Virgin, and “Papás Por Conveniencia,” which follows a single dad who discovers he is the father of his successful ex’s unruly twins. On UNIMÁS, audiences can expect shows like “Vence a las Estrellas,” a game show pitting contestants against a celebrity team, and “Enamorándonos,” a dating reality show focused on finding true love. ViX will feature series like “Chiquis Sin Filtro,” a docuseries following Chiquis Rivera’s life, and “Arcadia,” a thriller starring William Levy.
In addition to scripted series, TelevisaUnivision announced live events for the upcoming season, including the long-running Latin music awards show “Premio Lo Nuestro,” the youth-focused “Premios Juventud,” and the prestigious 25th Latin GRAMMYs. These events are expected to continue showcasing the best in Latin music and culture, highlighting rising stars and honoring established artists in the industry. With its diverse programming lineup and commitment to amplifying Latino voices and stories, TelevisaUnivision solidified its position as a premier destination for advertisers looking to connect with the vibrant and engaged Latino community in the U.S. The network’s cultural relevance and expansive reach make it an essential platform for brands seeking to engage with this influential consumer base.
