Samsung has been aggressively marketing its Galaxy S24 range of smartphones since its launch in January 2024, with special offers, discounts, and bundled deals for consumers. The 2024 Galaxy S24 family has seen more success than the previous year’s models, with global sales up eight percent and significant increases in key territories like the UK, US, and South Korea.
Samsung has been offering various special deals to entice customers, including exclusive colors for pre-orders, free upgrades to higher storage tiers, vouchers for Galaxy Buds, and discounts on Galaxy Wear smartwatches. Generous trade-in offers are also available through retailers and network providers, with trade-in values ranging from $150 to as high as $1000 for selected models.
Bundle offers are another incentive for customers, with deals like a free Galaxy S24 or S24 Plus when purchasing a Neo QLED television, a free Galaxy Tab S6 Lite with an S24 handset, or a twelve-month subscription to Disney+ streaming service. Samsung’s focus on AI in its Galaxy smartphones has also been a key selling point, positioning the S24 as the best-selling AI smartphone on the market.
While Google’s Pixel 8 Pro was initially pitched as the first AI smartphone, Samsung’s dominance in the market has overshadowed Google’s efforts. With Apple also entering the AI smartphone game with its upcoming iPhone launches, Samsung has a window of opportunity to establish itself as the leading AI smartphone brand in the market and shape the conversation around mobile AI.
Samsung’s aggressive special offers may seem like a short-term loss for the company, but they are likely to pay off in the long run by attracting and retaining customers. With the smartphone market becoming increasingly competitive, Samsung’s strategic marketing and focus on AI technology are helping it stay ahead of the competition and maintain its position as a top player in the industry.
Overall, Samsung’s Galaxy S24 range has seen strong sales and positive reception from consumers, thanks to a combination of special offers, discounts, and focus on AI technology. As the smartphone market continues to evolve, Samsung’s innovative approach and strategic marketing efforts are likely to keep it at the forefront of the industry and drive further success for the company in the future.
