Disney has made a significant investment in its Disneyland Paris resort, spending a record $543 million last year on renovating the flagship hotel and building a new land based on the hit animated movie Frozen. This is the largest annual investment ever made in Disneyland Paris, nearly doubling the amount spent during the construction of the park’s Walt Disney Studios. The new land, set to open in the coming years, will feature attractions inspired by Frozen, Tangled, and Alice in Wonderland, while also including a new restaurant and man-made lake.
The expansion plan aims to nearly double the size of the park and improve its offerings in comparison to the neighboring Disneyland Park. The Avengers Campus area, opened in 2022, has already proved to be a popular addition with its immersive Marvel superhero theme. The area features attractions such as a roller coaster and a ride where guests can spin webs alongside Spider-Man. The attention to detail in the design of the Avengers Campus, overseen by Disney Imagineers, has drawn in more visitors and increased revenue for the resort.
The financial success of the Disneyland Paris resort is evident in its attendance numbers and revenue growth. In 2022, attendance reached 15.3 million visitors, making it Europe’s most-visited tourist attraction. The resort’s operating profit also surged to $50.6 million, its highest in a decade. Investments in the Studios park and other projects have paid off, with a total of $2.1 billion spent on expansion and renovation since 2019. This has resulted in increased guest satisfaction and higher room rates at the renovated Disney Hotel New York.
Despite the resort’s overall success, there are still areas in need of improvement. The Disneyland Hotel faced negative reviews after its renovation, with guests citing issues with the dining experience and overall quality. Disney is committed to addressing these concerns and continuing to invest in the resort’s development. Plans to renovate and expand the Disney Village shopping and dining district are in progress, with the goal of updating the area to enhance the guest experience.
Future developments at the Studios park include the addition of a new land, potentially based on Star Wars, The Lion King, or Avatar. Disney aims to attract even more visitors to the resort by enhancing its offerings and maintaining a high level of quality. With record profits and ongoing investments, Disneyland Paris plays a significant role in Disney’s overall financial performance and success in the parks and experiences division. As Disney continues to invest in its parks and resorts worldwide, the future looks promising for Disneyland Paris and its continued growth and success.
