The Cook family from Sacramento, California, started a premium, frozen cookie dough brand called Something Sweet in 2022 after unexpectedly losing their husband and father, Dan Cook, in November 2021. The family, consisting of mom Kim, and daughters Lindsey, Brittney, and Cailin, decided to turn their pain into purpose by launching this business. The loss of Dan Cook brought the family closer together, and they referred to themselves as “Team Cook,” making decisions collectively as a family from the very beginning.
The idea for Something Sweet came about as a way to honor their late loved one’s memory. Brittney Cook suggested to her mother, Kim, that they should sell her popular brown butter chocolate chip cookies, something her father had always encouraged her to do. With the support and encouragement of the family, they decided to launch the brand, with the official launch taking place on the one-year anniversary of Dan Cook’s passing. The family logo features four circles for the women in the family, with a center spot representing Dan Cook, along with a cross symbolizing their faith.
Following the launch of Something Sweet, the brand quickly gained popularity, shipping nationwide within two months and making its way to retail shelves in California within a year. Each family member plays a specific role in running the business, with Lindsey handling marketing from Denver, Colorado. The Cook family has incorporated their faith and belief in something greater into their business venture, trusting in a higher power to guide them through this journey.
Despite the daily struggle of carrying their grief, the Cook family believes that there is a reason for all they have been through and have chosen to trust in the path they are on. Putting their grief into something positive and reaching out to others has been healing for the family, with the business becoming their “saving grace.” The family acknowledges that the journey is scary and uncertain, but they have confidence in the support of their late father and their faith in God as they continue to grow and expand Something Sweet.
Something Sweet offers pre-made frozen cookies in packs of 10 online and in select retailers in California, with plans in place to expand the business further. The Cook family has found solace and healing in their business, which has allowed them to channel their grief into a positive and purposeful endeavor. Lindsey Cook emphasizes the importance of faith and trust in guiding their family through this challenging yet rewarding journey, expressing gratitude for the support and encouragement they have received along the way.
For more information on Something Sweet or to purchase their products, interested individuals can visit the brand’s website at somethingsweetdough.com. The Cook family’s story serves as a reminder of the resilience and strength that can emerge from tragedy and loss, turning pain into a powerful source of motivation and inspiration for others.
