Lindsay Tjepkema, CEO and Co-Founder at Casted, highlights the importance of forming connections with consumers and how it can benefit brands. Trust, loyalty, and increased revenue are just some of the benefits that can be gained from focusing on growing connections with prospects and customers. Companies like Lowe’s, Apple, and Amazon have shown that loyalty from customers can result from efforts to forge relationships. Personalizing content, offering live customer support, and staying responsive on social media are some strategies to help customers develop a stronger affinity for a brand.
Humanizing content by using a warm and welcoming tone, incorporating personal touches, and adding images or GIFs can help create a more genuine connection with customers. Offering live customer support instead of relying solely on chatbots can show empathy and compassion, ultimately leading to deeper connections with customers. While using technology to assist service agents can make their jobs more efficient, the human touch is crucial in resolving complaints and strengthening connections with customers.
Staying responsive on social media and engaging with commenters and followers can enhance connections with customers who are looking for engagement. Using social listening software can help monitor user-generated content around the brand, allowing for timely responses and engagement. Partnering with influencers is another way to drive stronger connections with target audiences and extend the brand’s reach on social media. By providing meaningful ways for customers to connect with the company, brands can cultivate devoted brand enthusiasts and foster a sense of kinship with their audience.
Forbes Business Council offers growth and networking opportunities for business owners and leaders, providing a platform for furthering connections and expanding business reach. By implementing strategies to form deeper connections with customers, brands can build trust, loyalty, and ultimately drive higher revenue. Personalizing content, offering live customer support, and engaging with customers on social media are just some of the ways to foster meaningful connections and build a devoted brand following.
