The iPhone 15 Pro brought significant changes, such as new cameras, titanium designs, and USB-C, but a folding iPhone was not included. With competitors like Samsung, Google, and OnePlus already selling foldable devices, Apple may be late to the party, potentially losing customers to rivals like Samsung. However, Apple remains dominant in the premium phone category, selling 26.5 million units of the iPhone 14 Pro Max in the first half of the year. Despite the popularity of foldables, Apple is not concerned as it believes it has not missed the boat.
Apple has a history of observing the industry and launching products when it’s ready, leading to the success of products like the iPhone, iPad, Apple Watch, and Mac lines. As a mobile reporter, the author expresses a desire to see Apple’s take on foldable phones, as the current offerings in the market have failed to excite. While foldables offer novelty with bending screens, they have not revolutionized how we interact with phones like touchscreens did in the past. The author hopes Apple can bring genuine innovation to the foldable phone category.
The author had high hopes for Google’s Pixel Fold and OnePlus Open to drive the foldable category forward, but finds them lacking in revolution. With most foldables running standard versions of Android with minimal UI tweaks, they feel like regular phones that happen to bend. However, Apple’s close relationships with developers and vast team could lead to innovations that make a folding iPhone more than just a novelty. By working closely with third-party software developers, Apple has the potential to create a truly useful and revolutionary folding device.
Android developers have been hesitant to embrace the foldable format due to the lack of users justifying the time and expense to adapt their software. Apple has a track record of revolutionizing product categories, as seen with the iPad line transforming the tablet market. By leveraging its relationships with developers, Apple could create a folding device that goes beyond being just an iPhone that folds in half. The author looks to Apple to bring excitement back to tech launches and hopes for a transformative experience with a new gadget in hand.
In conclusion, the author expresses a desire for Apple to bring innovation to the foldable phone category, as current offerings have failed to impress. With Apple’s history of product revolutions and close relationships with developers, there is hope that an Apple foldable phone could truly drive forward how we use our phones. As a mobile reporter, the author longs for the excitement and transformative experiences that come with new technology, and hopes that Apple can deliver a wow moment with a potential folding iPhone.
