Tom Madsen, MBA, is the owner of Exclusive Collection, with over 20 years of experience in the export business in Germany. While the internet is essential for selling products, traditional salesforces often struggle to create effective sales solutions in the digital world. There can be challenges with online methods for premium products targeted towards older customers, as many of them may not rely on social media for product research.
The changing demographics, with an aging population in industrialized countries, presents both challenges and opportunities for selling premium products. Traditional salespeople who rely on store visits or calls to clients may not be effectively reaching modern customers who seek instant access to information. By combining digital tools and traditional sales skills, companies can better target the right clients at the right time, leading to increased sales and profits.
The use of CRM systems and lead generation tools, along with visitor back-tracking on websites and emails, allows salesforces to identify interested clients and tailor their sales approach accordingly. This approach benefits both the clients, who receive relevant information, and the salesforce, who can direct clients to the best solutions for their needs. Coordination between the marketing and sales departments is crucial to effectively implement modern digital tools and improve sales performance.
The “golden triangle solution” involves identifying a manager who understands both marketing and sales and can effectively coordinate the use of modern digital tools. By training and supporting the salesforce, businesses can improve their sales performance in areas where online solutions may not be as effective. While the digital world is important, premium clients who are willing to pay more demand personalized attention and services that go beyond online advertising.
Forbes Business Council is a leading organization for business owners and leaders, offering growth and networking opportunities. By implementing a strategy that combines digital tools with traditional sales skills, companies can effectively reach premium clients and increase sales in a changing market environment. This approach allows businesses to adapt to the digital world while still meeting the unique needs of their customers.
