Superlogic, a company that offers next-gen enterprise-grade loyalty systems powered by blockchain and AI, has successfully closed a $7.6 million strategic funding round. This funding will be used to expand the rollout of its technology to enterprises and brands. Investors in this round include Amex Ventures, Sangha Capital, 10SQ Capital, Nima Capital, Actai Unicorn Fund, and Chainlink Capital. With this recent investment, Superlogic’s total funding to date exceeds $15 million, with previous investments from Warner Music Group, Mirabaud, Galaxy Interactive, and Liquid 2 Ventures.
The funding will fuel Superlogic’s growth trajectory and drive the adoption of its next-gen enterprise loyalty technology by brands and retailers worldwide. It will also expedite the deployment of Superlogic’s Loyalty Inter-operable Protocol, a groundbreaking innovation that enables the seamless redemption of loyalty points across different rewards programs within Superlogic’s extensive network. This technology aims to empower brands to efficiently manage their loyalty programs, enhance customer engagement, and drive incremental purchases through dynamic personalization.
Superlogic’s unique “points and badges” hybrid system utilizes blockchain to tokenize traditional rewards points and digitally represent redeemable products and experiences as “digital badges”. This approach enables brand partners to scale experiential rewards while maintaining accessibility and personalization for consumers. CEO and Co-Founder of Superlogic, Lin Dai, emphasizes the importance of personalization and accessible earning and redemption options for consumers. The technology rewards both purchase and social behaviors, offering brand partners new data and insights to identify and scale new rewards and experiential offers.
Industry partnerships are key to Superlogic’s success, with companies like American Express teaming up with them to offer eligible merchants special discounts on Superlogic’s products and services. Margaret Lim, Managing Director of Amex Ventures, highlights the excitement in backing Superlogic as they deliver innovations that create new possibilities for the future of loyalty. Investors like Carolina Casas Forga of Sangha Capital and Christopher Cheung of TenSquared Capital express confidence in Superlogic’s next-gen loyalty solution and the transformative outcomes it is set to achieve through blockchain technology.
Industry veterans like Stephen Cooper, former CEO of Warner Music Group, and Richard Mcloed, CMO of Champion, acknowledge the critical role of loyalty in enhancing customer experiences and fostering strong bonds between consumers and brands. Cooper praises Superlogic’s technology for making experiential offerings accessible and inter-operable, while Mcloed emphasizes the importance of empowering brands with innovative technology to elevate customer experiences and drive engagement. With a visionary leadership team, a robust network of investors, and industry experts, Superlogic is positioned as an industry leader poised to revolutionize loyalty programs through cutting-edge technology and strategic partnerships for continued growth and innovation.
