WWE is taking its post-WrestleMania pay-per-view, Backlash, to France, marking the second time the company has hosted a non-“Big Five” PPV outside of the United States. The event is set to feature Cody Rhodes’ first title defense as WWE Universal Champion, headlining a strong match card that includes anticipated matchups such as Rhodes vs. AJ Styles and the Kabuki Warriors facing off against Jade Cargill and Bianca Belair. This decision is part of WWE’s new strategy to expand its international presence and has proven successful with past overseas events.
As WWE transitions away from the PG era, Backlash France is expected to serve as a significant turning point for the company’s overall product. With a focus on creating compelling storylines and engaging matchups, WWE hopes to continue its recent streak of successful PPV showings. The company is shifting towards a more dynamic and engaging style of wrestling, appealing to a wider range of audiences and garnering positive reviews from fans.
In order to ensure the success of Backlash 2024, WWE must make smart booking decisions, including having Bayley pin Naomi in the Women’s Championship match and Damian Priest retaining the WWE World Heavyweight Title against Jey Uso. It is crucial for WWE to protect up-and-coming stars like Tiffany Stratton and prioritize the long-term direction of its storylines, such as a potential rivalry between Priest and Drew McIntyre.
Additionally, WWE should focus on establishing new stars like Tama Tonga, who is set to compete in his first-ever WWE match at Backlash. Tonga’s involvement in The Bloodline storyline presents an opportunity to continue the momentum created by Roman Reigns and further develop his character as a key player in the WWE roster. The success of Tonga in his debut match will set the tone for future storylines and the direction of The Bloodline saga.
Another key booking decision for Backlash is having Jade Cargill and Bianca Belair win gold in the women’s tag team division. By revitalizing the women’s tag team division and elevating the status of the titles, Cargill and Belair can bring new energy and excitement to the division. Their partnership could help reinvigorate interest in the women’s tag team division and provide opportunities for new stars to shine in WWE.
Finally, the main event of Backlash will see Cody Rhodes defend his WWE Universal Championship against AJ Styles. As Rhodes begins a new chapter in his career as the hunted champion, WWE is building him up as a fighting champion who takes on all challengers. With a potential matchup against The Rock at WrestleMania 41 on the horizon, Rhodes is expected to have a lengthy title reign. It is crucial for WWE to book Rhodes in a way that solidifies his status as a top star and sets the stage for bigger feuds leading up to SummerSlam and beyond.
