DeLisa Guerrier, co-founder of Guerrier Development, shared a personal experience of driving through a storm with her mother that taught her an important lesson about perseverance and determination. This lesson has guided her through the challenges she has faced in her real estate development career, especially in recent years when the industry has experienced significant fluctuations and market shifts. Rather than being discouraged by these challenges, Guerrier chose to navigate them with creative problem-solving and a steadfast commitment to moving forward.
One example of Guerrier’s creative problem-solving occurred when her firm encountered financial difficulties due to skyrocketing construction material costs for an 11-story building project in Nashville. Instead of abandoning the project, Guerrier made the strategic decision to acquire adjacent land and redesign the building to accommodate a higher unit count with less concrete, ultimately increasing the project’s financial viability. This approach exemplifies Guerrier’s ability to adapt to changing circumstances and find innovative solutions to overcome obstacles.
Guerrier emphasizes the importance of staying calm and focused during times of uncertainty in the business world, particularly in industries like real estate that are closely tied to economic and political factors. Despite potential challenges such as rising operational costs, tightening ESG compliance mandates, or global conflicts, Guerrier encourages business leaders to remain proactive and look for opportunities amidst the storm. She believes that maintaining a forward-looking perspective and focusing on positive outcomes can lead to success even in turbulent times.
Guerrier’s mother’s lesson about continuing to move forward through adversity resonates with her approach to business leadership, where she emphasizes the importance of perseverance and maintaining a long-term vision. By staying resilient and adaptable in the face of challenges, Guerrier believes that business owners and entrepreneurs can overcome obstacles and achieve their goals. She encourages a proactive mindset that looks for silver linings and opportunities for growth, even in the midst of uncertainty.
As a member of the Forbes Business Council, DeLisa Guerrier shares her insights and experiences with other business owners and leaders, highlighting the importance of resilience, creativity, and forward-thinking in navigating the ever-changing business landscape. By learning from personal experiences and applying lessons from unexpected situations, Guerrier continues to grow and succeed in her real estate development career. Her story serves as inspiration for entrepreneurs facing challenges and uncertainties in their own industries, demonstrating the power of perseverance and determination in achieving success.
