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Following Apple’s recent discount offer, Samsung has now launched a major sale in the U.K., offering significant discounts on almost all phones released this year. The sale, which will last until June 4th, includes discounts ranging from 22% to 38% on select Galaxy phones. While the promotion is only applicable to U.K. shoppers, customers in the U.S. can take advantage of Samsung’s free storage upgrade offer and enhanced trade-in prices.

Some of the discounted devices in Samsung’s sale include the Samsung Galaxy S24, Samsung Galaxy S24+, Samsung Galaxy S24 Ultra, Samsung Galaxy Z Fold 5, Samsung Galaxy Z Flip 5, Samsung Galaxy A55, Samsung Galaxy A35, and Samsung Galaxy A25. These discounts are quite substantial, especially for the Galaxy S24 phones which were only launched in January. The timing of these discounts may be related to Samsung’s upcoming Galaxy Unpacked event in Paris on July 10th, where a new handset, possibly the Galaxy Z Fold 6, is expected to be unveiled.

Before making a purchase, customers should consider if the phones come with Samsung’s latest Galaxy AI toolset. Only the A-series phones (A55, A35, A25) do not have this software, but Samsung has been adding AI features to older Galaxy phones in recent months. The Galaxy S24 deals, in particular, are worth considering, especially if you have an older phone to trade in, as this can further reduce the final price. Additionally, first-time buyers using the Samsung Shop App can avail of a 5% discount with the code “APP5.” For those interested in the latest version of Samsung’s foldable phone, the Galaxy Z Fold 6 is expected to be released this summer, so customers may want to wait for the pre-order deals that are likely to be announced.

Samsung’s recent sale comes amidst a year where the company has been offering various deals and promotions to attract more customers. This includes giving away free Galaxy phones with TV purchases and offering free storage upgrades with Galaxy S24 purchases. The current sale, with its significant discounts, is the largest yet from Samsung. As smartphone manufacturers often discount existing stock to make way for new models, the upcoming Galaxy Unpacked event where the Galaxy Z Fold 6 is expected to be revealed could be driving these deep price cuts.

Overall, Samsung’s sale presents an opportunity for customers in the U.K. to purchase Galaxy phones at discounted prices. While the promotion is limited to U.K. shoppers, customers in the U.S. can also take advantage of other offers such as free storage upgrades and enhanced trade-in prices. With the upcoming release of the Galaxy Z Fold 6, customers looking for the latest technology may choose to wait for the new handset and associated pre-order deals. In the meantime, the current discounts on Samsung’s phones offer a compelling opportunity for those in the market for a new device.

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