The Nike brand has opened its first NIKE LIVE store in the region, in Dubai Marina Mall: Nike by Marina, which is expected to become the favorite sports destination in the United Arab Emirates, as it is equipped with a waiting room, lounge and kitchen. Nike by Marina integrates the brand’s digital and physical platforms, offering a service focused on meeting consumer needs through data analytics.
The Nike Store is a one-stop-shop for a one-of-a-kind lifestyle and is now a point of contact for the growing community of NikePlus members to interact with the brand, a new address for fitness and sports enthusiasts and Nike products to discover the latest sportswear on offer, limited-edition products resulting from iconic collaborations as well as to community events. An extension of the existing Nike store in the Dubai Marina Mall, it features exclusive Nike Live features, including an artist-themed carpet and map curtains in the lounge, a community message board in the parlour, as well as felt walls in the kiosks.
The Nike by Marina store offers many unprecedented experiences for Nike in Dubai, including messaging through the WhatsApp application for sales and inquiries. In addition, the Nike by Marina store offers both men’s and women’s products that are popular with local consumers, not to mention the best-selling pieces on Nike.com. Pieces loved by local NikePlus members will be available, along with new ones launched every two weeks, marking a first for Nike in the region. The store will also offer a selection of exclusive citywide pieces, as well as distinctive seasonal designs from Nike collections.
The Nike by Marina store opened its doors in Dubai Marina Mall on November 30, 2021.
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