Lana Del Rey’s headlining performance at Coachella 2024 has brought her debut album Born to Die back into the spotlight, leading to a significant increase in chart performance. The album has seen a surge in consumption and has risen on five different Billboard charts, including the Billboard 200 where it almost re-enters the top quarter of the ranking, jumping from No. 82 to No. 54.
With the help of Coachella, Born to Die has sold an additional 17,260 equivalent units in the past week, marking a 37% increase from the previous week. The album has seen strong sales, with 2,588 copies sold in a single frame, a 16.4% increase from the week before, pushing it to No. 31 on the Top Album Sales chart.
In addition to the Billboard 200, Born to Die has also climbed on three other charts, including the Top Alternative Albums chart where it has re-entered the top 10 at No. 8. The album has also risen on the Vinyl Albums and Top Rock & Alternative Albums charts, reaching No. 18 and No. 13, respectively.
Lana Del Rey’s resurgence on the charts comes as a result of her highly-anticipated performance at Coachella, which has reignited interest in her music and catapulted Born to Die back into the spotlight. The singer’s breakout release has seen a resurgence in popularity, with fans rediscovering the album and helping it climb up the rankings.
The success of Born to Die following Lana Del Rey’s Coachella performance highlights the impact of music festivals on artists’ chart performance and album sales. By headlining one of the biggest music festivals in the world, Del Rey has been able to reinvigorate interest in her music and reach a larger audience, resulting in a significant boost in album sales and chart success.
Overall, Lana Del Rey’s headlining performance at Coachella has proven to be a major success, with her debut album Born to Die seeing a significant increase in chart performance and album sales as a result. As one of the three headliners at the festival, Del Rey’s performance has had a major impact on her music’s popularity and has helped her reach a wider audience, solidifying her status as a top artist in the music industry.
