For the past two decades, the author has been calling Hawaii home, identifying as a Kama’aina, or Local, rather than Hawaiian. The distinction between the two terms is important and often misunderstood by mainlanders. The author recalls receiving an email from Village Roadshow announcing their acquisition of Hawaiian Waters Adventure Park and their rebranding partnership with the agency they were working for, leading to the creation of Wet’n’Wild Hawaii.
Localization in Hawaii means more than just being a resident – it embodies a deep sense of belonging and connection to the land and its people. The author highlights the unique cultural practices and attitudes in Hawaii that contribute to this sense of community, such as the lack of car honking and the use of terms like “uncle” and “auntie” as signs of respect and endearment. The concept of Kuleana, or responsibility, plays a significant role in everyday life and business practices in Hawaii, emphasizing the reciprocal relationship between individuals and the land.
Kuleana is essential to understanding the business environment in Hawaii, as illustrated by the author’s experience working with Hawaii Employers Medical Insurance Company (HEMIC). The company’s commitment to practicing Kuleana in all aspects of their operations, from their product offerings to their charitable donations, demonstrates a deep respect for the people and land of Hawaii. Unlike the competitive mindset often seen in business, the concept of “us at any cost” has no place in Hawaii, where the focus is on collaboration and lifting each other up.
The author encourages readers to adopt the principles of living and working with aloha, which represents the sharing of breath and connection to others. By starting small, such as refraining from honking their horn in traffic, individuals can begin to embody the spirit of aloha in their daily interactions. Businesses are also encouraged to consider how they can incorporate the Kuleana framework into their decision-making process to have a positive impact on their employees and the community. Embracing the values of respect, connection, and collaboration can lead to positive growth and success for everyone involved.
In Hawaii, the principles of Kuleana and aloha are deeply ingrained in the culture, shaping the way business is conducted and relationships are formed. By embracing these values and practices, individuals and businesses can foster a sense of community and interconnectedness that benefits both themselves and the environment. The author invites readers to reflect on their own actions and decisions, and to strive for a more collaborative and respectful approach to living and working in Hawaii and beyond. By embodying the spirit of aloha, we can create a more harmonious and successful society for all.
