Indie singer/songwriter Emilee Moore took her desire to help people feel less alone to new heights by performing her single “Hanging On” multiple times from a custom billboard on the way to Coachella. Moore’s mission through music is to provide comfort to those struggling with heartbreak, loss, and desperation, and she wanted to create a space where people feel safe and understood. The billboard, adorned with a massive broken heart made from fan-submitted items they are “Hanging On” to from past relationships, served as a literal manifestation of Moore’s own experiences of seeking signs during difficult times.
The activation was the result of careful planning and a genuine desire to connect with her audience. Moore drew inspiration from her own moments of heartbreak and loneliness, wanting to offer solace and reassurance to others. By performing from a billboard along the route to Coachella, she aimed to make a grand gesture that would resonate with festival-goers and passersby alike. The visual representation of a broken heart on the billboard, created from items submitted by fans, added a personal touch to the activation and reinforced the theme of moving forward from past relationships.
The performance on the billboard garnered significant attention, with many capturing photos and videos of the event. Moore’s single “Hanging On” saw a surge in streams and social media shares, further amplifying her message of unity and understanding. Drone footage captured during the activation will be used for a future music video, adding another layer of creativity to the project. Additionally, Moore distributed tiny billboards with messages of encouragement around the Coachella grounds, fostering a sense of community and connection among attendees.
In addition to her billboard performance, Moore has been actively engaging with her fans on social media, creating a space where people can share their feelings and experiences openly. By being authentic and vulnerable on her platforms, Moore has built a strong bond with her audience, leading to meaningful interactions and conversations. Her commitment to fostering a supportive online community reflects her dedication to helping others feel less alone and promoting mental well-being through music and personal connection.
Moore’s innovative approach to engaging with her audience through music and visual activations showcases her unique blend of artistry and social consciousness. By using her platform to address themes of heartbreak, loneliness, and resilience, Moore is not only creating compelling music but also fostering a sense of unity and understanding among her listeners. Through initiatives like the Coachella billboard performance and her community-building efforts on social media, Moore is making a positive impact on the mental health conversation within the entertainment industry.
Through her music and creative projects, Emilee Moore is breaking barriers and pushing boundaries to promote mental well-being and authentic connections with her audience. By sharing her own experiences of heartbreak and loneliness, Moore is able to relate to others and offer a sense of solidarity in times of difficulty. As she continues to grow her platform and engage with fans in meaningful ways, Moore is setting an example for other artists to prioritize mental health and personal connection in their work.
