The Made in California collection by ERL will complement his ERL main line, which is manufactured in factories with Dover Street Market in Comme des Garçons around the world. This new collection will be launched exclusively on a new ERL e-shop and features more luxurious versions of the items ERL is known for. The pieces include cheeky plaid boxers, sun-bleached tees, perfect worn-in flannels, and dyed sweatpants that Russell models during calls. Russell mentions that he usually does not wear his own clothes, but feels that this new collection embodies the epitome of California style that he has always strived to capture.
It took two years to perfect the washes of the pieces in the Made in California collection in order to achieve a lived-in, sun-faded, and worn look with the perfect balance of color. Russell explains that new dyeing techniques were explored to achieve the desired aesthetic, and even basic-looking pieces such as T-shirts involve 40 steps in the production process. Despite their simplicity, the fabrics feel distinct and unique. The socks in the collection are highlighted by Russell as his favorite item, despite being among the most expensive on the site. Made with yarn from Japan, the socks are incredibly comfortable and stand out for their quality and craftsmanship.
Russell expresses his satisfaction with the meticulous attention to detail and care that went into creating the Made in California collection. The collection represents a labor of love and commitment to capturing the essence of California style in every piece. The sophisticated designs and luxurious materials used in the collection are a departure from the typical ERL pieces, reflecting Russell’s evolution as a designer and his dedication to elevating his brand. The collection showcases Russell’s growth and creative vision, providing customers with a unique and premium offering that reflects his personal style.
The Made in California collection offers customers a range of high-quality, California-inspired pieces that are designed to stand the test of time and become wardrobe staples. Each item in the collection tells a story and embodies Russell’s interpretation of California style, making them not just clothing items, but pieces of art. The collection’s focus on craftsmanship, attention to detail, and commitment to quality ensures that each piece is not only stylish but also durable and functional. By creating this collection, Russell aims to offer customers a luxurious and unique option that celebrates the essence of California living.
The launch of the Made in California collection on the new ERL e-shop marks an exciting new chapter for the brand and showcases Russell’s dedication to expanding and evolving his creative vision. The collection represents a significant milestone for ERL, as it offers customers a premium and exclusive range of products that reflect Russell’s unique design aesthetic and personal style. By launching this collection, Russell aims to further establish ERL as a brand known for its innovative designs, high-quality materials, and commitment to craftsmanship. Customers can expect to find a diverse selection of luxurious and stylish pieces that embody the spirit of California and showcase Russell’s passion for design.
