Apple has ambitious plans to improve the next iPhone 16 and iPhone 16 Pro by incorporating artificial intelligence. The company has submitted eight large language models to the Hugging Face hub, an online resource for open-source AI implementations. These LLMs are datasets used by generative AI applications to process inputs and find solutions. The larger the LLM, the more data is available, and efforts are being made to create smaller LLMs that can run on mobile devices, requiring new software techniques and hardware optimizations.
Apple is expected to optimize its next generation of Axx chips to allow more AI routines to take place on the iPhone 16 family, rather than relying on cloud processing. This on-device processing will eliminate the need to upload and copy user data away from the device for processing, addressing growing concerns around AI privacy. Other companies like Microsoft are also working on smaller yet effective language models for mobile devices, with Phi-3 Mini being able to run on Apple’s A16 bionic chip.
In 2024, there will be a launch of many LLMs for various applications, with Apple potentially working with AI models from other major players like Google and Microsoft for future iPhones. The availability of these open-source efficient language models will offer third-party developers a wide choice of AI tools with cross-platform support, allowing for the development of innovative apps that can join the AI revolution. Apple has also published research papers on the techniques used in these models, showcasing its commitment to AI development.
Apple has been facing competition from Android-powered devices like Google’s Pixel 8 and Pixel 8 Pro, which were marketed as the first smartphones with AI built-in. By providing open-source code for efficient language models and focusing on on-device processing, Apple is subtly signaling its strategy to differentiate its AI capabilities in the market. The company has been releasing research papers to showcase its AI plans to the industry, with a focus on leveraging generative AI for improved user interface interactions and accessibility features.
It is clear that Apple is investing heavily in AI for its future iPhones, with plans to optimize hardware and software for on-device processing of AI routines. By working with open-source efficient language models and potentially collaborating with other major players in the industry, Apple aims to stay competitive in the AI-powered smartphone market. The leaked design of the iPhone 16 and iPhone 16 Pro suggests that Apple is not only focusing on AI capabilities but also on innovative design elements to attract consumers in 2024.
