Jony Ive, founder of design agency LoveFrom and former chief design officer at Apple, expressed his pride in the celebration of creating at an exclusive dinner during Milan Design Week. The dinner, hosted by Remo Ruffini, Moncler’s chairman and CEO, hinted at an upcoming collaboration between Moncler and LoveFrom. The exact details of the collection to be launched this September were kept under wraps, but clues such as a new mascot and a magnetic “duo button” were discussed among guests. Ive, a Brit based in San Francisco, was joined by friends and creatives from London and Milan, including LoveFrom co-founder Marc Newson, Kering’s CEO François-Henri Pinault, and architect Norman Foster.
The guest list at the dinner included notable figures such as Ruth Rogers, Roberto Bolle, Peter Saville, John Elkann, and Linda Evangelista, among others, creating an atmosphere of serious clout and conviviality. The collaboration between Ive and LoveFrom with Moncler is fueled by a sense of love and joy in creating together. Ive emphasized the importance of celebrating the process of making something special and unique with like-minded individuals. The collection, which may mark Ive and LoveFrom’s first venture into clothing design, is set to be launched globally in September, showcasing the result of four years of collaboration between the two entities.
The evening ended on a high note, with guests applauding Mirazur’s chef Mauro Colagreco and showing enthusiasm for Ive’s speech unveiling more details about the upcoming LoveFrom Moncler collection. Ive highlighted the moral imperative of celebrating creativity and the joy of working with people who share a passion for making something remarkable. The launch of the collection this September is eagerly awaited, promising a unique and special product borne out of the creative collaboration between Ive, LoveFrom, and Moncler. The event brought together a diverse group of influential personalities from the worlds of design, fashion, and business, creating a rich and convivial atmosphere that highlighted the celebration of creativity and innovation.
