Camila and Matthew McConaughey, known for their playful and cheeky ads promoting their Pantalones Organic Tequila brand, have released a new campaign in honor of Cinco de Mayo. The couple can be seen playing pickleball without pants in the ad, introducing a new pickle margarita cocktail. The video features them wheeling a bar cart onto a court and joking about “après pickleball” as they serve up the unique drink made with Pantalones Organic Tequila, ice, jalapeños, pickle juice, lime juice, and agave.
The McConaugheys have made a name for themselves in the tequila industry by creating a fun and lighthearted brand that aims to break stereotypes and remind people that tequila is meant to be enjoyed. In a statement, they expressed their desire to bring a sense of fun back to the category, as they believe there has been a level of snootiness surrounding tequila in recent years. By embracing the name Pantalones and appearing in their ads without pants, they hope to make tequila more approachable and enjoyable for consumers.
Pantalones Organic Tequila has promised that the majority of their ads will be pants-free in 2024, and they have certainly delivered on that promise so far. Previous ads have featured the couple doing laundry without pants, further emphasizing their commitment to a fun and carefree brand image. Their initial announcement of the tequila brand in October featured a humorous video of them speeding off on motorcycles in an agave field, toasting to their new adventure with Pantalones Organic Tequila.
The couple, who have three children together, are dedicated to producing a high-quality tequila that is meant to be enjoyed without any pretentiousness. Their brand ethos revolves around embracing the joy and levity of life, as evidenced by their playful ad campaigns and lighthearted approach to marketing. By continuing to release innovative and entertaining content, Camila and Matthew McConaughey are making a name for themselves as unconventional and spirited tequila entrepreneurs, determined to shake up the industry with their unique approach.
