Aston Martin has laid out its electrification strategy, aiming to have a full lineup of electrified vehicles by 2030, including both core models and limited editions. While a hybrid supercar, the Valhalla, is in the works, the company has recently announced a new turbocharged twelve-cylinder engine for an upcoming flagship model, rumored to revive the Vanquish name. The new engine, which boasts 823 horsepower and 738 pound-feet of torque, will not be a hybrid like many other automakers are moving towards.
The decision to introduce a new twelve-cylinder engine is seen as a bold statement of engineering passion and technical prowess by Aston Martin. The company has completely redesigned the engine, with reinforced components such as the cylinder block and connecting rods, as well as new turbochargers for improved throttle response. Aston Martin is known for selling emotion and exclusivity, and the distinctive sound of a V12 engine at full throttle is a key part of that experience that the brand aims to preserve.
Despite the trend towards electrification in the automotive industry, Aston Martin remains committed to its heritage of V12-powered flagship models. The company sees the V12 engine as a key part of its identity and aims to continue its “25-year bloodline of V12-engined flagships.” While Aston Martin’s electric vehicle lineup is set to include an SUV, a low-profile SUV with coupe styling, a sports car, and a hypercar, the brand remains focused on delivering a unique, emotive driving experience that V12 engines provide.
Aston Martin believes that there is still a market for sports cars that prioritize sound and performance over electric drivetrains, even as the industry moves towards electrification. CEO Lawrence Stroll has indicated that the company’s upcoming vehicles have already been designed, and deliveries are expected to begin in 2027. The brand recognizes the importance of offering a range of options to cater to different customer preferences, with sports car enthusiasts valuing the sensory experience of a V12 engine.
Aston Martin’s partnership with the Lucid Group to share EV technology demonstrates the brand’s willingness to adapt to the changing automotive landscape. While the company remains one of the last holdouts in electrification among supercar manufacturers, Aston Martin is positioning itself for a future where EVs play a significant role. By combining traditional V12-powered models with upcoming electrified offerings, the luxury brand aims to appeal to a wide range of customers who value performance, exclusivity, and innovation.
The introduction of a new V12 engine by Aston Martin marks the beginning of a new chapter for the iconic British brand, as it prepares to transition to an electrified future while still honoring its legacy of high-performance, luxurious vehicles. With a renewed focus on engineering excellence and delivering emotional engagement to customers, Aston Martin is poised to continue captivating automotive enthusiasts with its unique blend of tradition and innovation.
