Cesar Herrera is the CEO and co-founder of Yuvo Health, a tech-enabled administrative and managed-care solution for community health centers. When starting his entrepreneurial journey, Herrera knew that success for him would mean creating meaningful, long-term change in the community health space. He envisions Yuvo Health becoming a leading change maker in the field and supporting every community health center in the U.S. Achieving this goal will require intentional and profitable growth over many years.
To ensure sustainable growth for his company, Herrera outlines six key practices that he believes are crucial for long-term success. The first practice is keeping the long-term vision in mind and making strategic choices that prioritize long-term growth over short-term profitability. This requires a clear understanding of the risks and rewards of each option. Second, Herrera advises against the ‘growth at any cost’ mindset that many startups adopt, as this can lead to quick but unsustainable growth that may ultimately result in failure.
Herrera also emphasizes the importance of setting expectations with investing partners who align with the company’s long-term goals and priorities. It is crucial to focus on quality investments and carefully allocate resources to projects and markets that will yield the best returns. Additionally, making tactful operational decisions, such as investing in scalable systems and technologies to support growth, is key to sustaining long-term success.
Lastly, Herrera stresses the importance of being mindful of staffing needs and building a team that will grow with the company. Rather than hiring for the short-term, he recommends hiring senior leaders and specialists who can support the company’s long-term vision. By following these practices and focusing on small, meaningful growth, Herrera believes that startups can achieve long-term sustainability and success.
As a member of the Forbes Business Council, Herrera’s advice on sustainable growth in the startup industry is valuable for entrepreneurs looking to build lasting and impactful companies. By prioritizing long-term vision, quality investments, and strategic decision-making, startups can set themselves up for sustainable growth and success in the future.
