Bernadette Joy transitioned from running a bridesmaid dress rental business to starting a money-coaching business called Crush Your Money Goals after realizing that her previous entrepreneurial venture was no longer fulfilling. With personal experience in paying off a large amount of debt and educational background in psychology and business, Joy launched her new business in 2020. Despite the challenges posed by running a business, Joy found that her new money-coaching venture was both financially rewarding and allowed her to work a more flexible schedule of 20 hours per week, leaving her with free time for activities she enjoys.
Joy’s work style is described as “hyper-efficient,” with a focus on intense work periods followed by rest and relaxation. She avoids multitasking and structures her client meetings in a way that maximizes energy and productivity. This approach allows her to work intensely during the hours she does work and then fully relax during her time off. Joy’s mindset of prioritizing efficiency and minimal effort is reflected in her coaching program’s curriculum, where she aims to change the way people think about money and time. She believes that success does not necessarily require being constantly busy or overbooked.
In a trend toward working fewer hours per week, some companies have implemented strategies such as allowing employees to take “strategic recovery” days to rest or catch up on tasks. Senator Bernie Sanders introduced legislation to reduce the standard work week to 32 hours without a pay cut, although the bill has faced criticism from some Republican senators who are concerned about its impact on small businesses. Billionaire Mark Cuban, known for his entrepreneurship, has expressed that his motivation has always been centered around controlling his own time rather than solely focusing on monetary gain.
Joy’s approach to work-life balance and success is aligned with a growing movement towards prioritizing time over productivity. The shift towards working fewer hours and rethinking traditional work structures is reflected in both corporate policies and legislative proposals. As more individuals seek to strike a balance between work, play, and rest, the idea of working less while achieving greater fulfillment and financial stability is gaining traction. Joy’s success in her money-coaching business exemplifies how a less-is-more mindset can lead to a more fulfilling and sustainable work-life balance.
