President Joe Biden’s reelection campaign is targeting Nikki Haley supporters in Pennsylvania with a new digital ad buy in an effort to attract Republican voters who are not in favor of Donald Trump. The campaign is investing a significant amount of resources in this effort, seeing Pennsylvania as a crucial battleground state where Trump may be losing support. More than 157,000 GOP primary voters in Pennsylvania backed Nikki Haley over Trump, prompting the Biden campaign to focus on reaching out to these voters.
The decision to direct resources towards courting Haley supporters in Pennsylvania comes after the state’s Republican primary and the significant number of voters who chose Haley over Trump. Biden’s campaign manager in Pennsylvania stated that many Republicans in the state are rejecting Trump due to his extremism, and the former president has not done anything to win back these voters. The campaign sees an opportunity to appeal to voters who believe in preserving democracy and building an inclusive economy that benefits everyone.
The Biden campaign first introduced the digital ad targeting Haley supporters at the end of March, running the ad in multiple battleground states with a focus on suburban areas where Haley had strong support. The ad features past mocking comments by Trump about Haley, including calling her “birdbrain” and questioning her presidential qualifications. Trump is shown sounding dismissive about the importance of winning over Haley voters, suggesting they may not be needed in his coalition.
The ad highlights Trump’s lack of interest in winning over Nikki Haley supporters, stating that if they voted for her, Trump does not want their support. The digital ad is being run on various social media platforms and streaming services. After Haley ended her presidential bid, Biden expressed willingness to welcome her supporters, acknowledging her courage in speaking out against Trump within the Republican Party. He praised Haley for speaking the truth about Trump’s behavior and encouraged her supporters to join his campaign.
Overall, the Biden campaign’s efforts to target Nikki Haley supporters in Pennsylvania reflect a strategic approach to reaching out to Republican voters who may not be aligned with Trump. By highlighting Trump’s dismissive attitude towards Haley and appealing to voters who prioritize democracy and economic inclusivity, the campaign aims to expand its support base and secure a victory in the crucial battleground state. Biden’s campaign sees an opportunity to capitalize on dissatisfaction with Trump among certain Republican voters and build a broad coalition of supporters for the upcoming election.
