Golf fans at the Masters Tournament in Augusta, Georgia are not allowed to have their mobile devices with them on the course. However, those watching the tournament on TV have access to various tracking options and features, including generative AI. The introduction of gen AI in 2023 has allowed for enhancements to the viewing experience, such as course insights, highlight reels, and compatibility with devices like Apple Vision Pro. The goal remains to provide an immersive experience for fans unable to attend the tournament in person.
The Masters Tournament is a highly anticipated event in the world of golf, culminating in the awarding of the iconic green jacket to the winner. American golfer Scottie Scheffler led the pack after the third round, with other top players like Collin Morikawa, Max Homa, Bryson DeChambeau, and Ludvig Åberg in close pursuit. However, veterans like Tiger Woods and Rory McIlroy faced challenges on Saturday, affecting their chances of victory. The competition is fierce as the final round approaches, with fans eagerly awaiting the outcome.
IBM’s gen AI features at the Masters Tournament provide fans with valuable data and insights to enhance their viewing experience. The Hole Insights feature utilizes historical data on shots to calculate probabilities for each player’s performance on the course. Fans can track players, view video clips, and access detailed statistics to stay informed about the tournament. This marks the first time offsite fans have access to such in-depth data, offering a new level of engagement with the event.
The AI-enabled narration feature, available in both English and Spanish, adds another layer of personalization for viewers. The narration provides commentary on highlight videos and enhances the overall viewing experience. Additionally, the new Masters app for the Apple Vision Pro device offers 3D renderings of the course, allowing fans to explore different perspectives and enjoy a more immersive experience. IBM’s technology continues to evolve to meet the needs of modern sports fans.
IBM has been a long-standing sponsor of the Masters Tournament, providing technological solutions to enhance the viewing experience for fans. The My Group feature uses AI models to curate personalized highlight reels for viewers based on their favorite players. By analyzing excitement on the course, IBM can create dynamic highlight packages that capture the most thrilling moments of the tournament. The goal is to create a more personalized and engaging experience for the millions of viewers tuning in from around the world.
As the Masters Tournament continues to embrace technology and innovation, the fan experience evolves to offer new and exciting opportunities for engagement. With features like generative AI, detailed shot probabilities, and personalized highlight reels, viewers can immerse themselves in the tournament like never before. Whether watching on TV or through the Masters app, fans can enjoy a front-row seat to all the action at Augusta National Golf Club.
