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Thailand has been making efforts to boost tourism in the country, with recent measures approved by the government to attract tourists, postgraduate students, remote workers, and retirees. These measures include longer visa stay periods, better visa conditions, and allowing travellers from 93 countries to stay in the country for periods of 60 days. The Tourism Authority of Thailand has also launched a campaign promoting luxury travel, cultural and natural attractions, wellness, and adventure tourism in the country.

There is a push to have the province of Nan recognized as a UNESCO World Heritage Site, with plans to promote tourism in the country’s north. In addition to these efforts, the government has approved tax measures to boost domestic tourism, including tax deductions for companies organizing conventions and seminars, and income tax deductions for home stay and non-hotel accommodation expenses in secondary cities. These measures are aimed at increasing domestic travel during the low season from May to November.

According to Thailand’s tourism ministry, the country recorded 11.95 million foreign tourist arrivals between January 1 and April 28, generating 575 billion baht in revenue during that period. The government has set a target of welcoming about 40 million foreign visitors this year. These efforts to boost tourism are seen as crucial for the country’s economy, as tourism is a major source of revenue and employment in Thailand.

The measures introduced by the government are aimed at making Thailand more attractive to tourists, postgraduate students, remote workers, and retirees. By improving visa conditions and offering tax incentives for domestic tourism, the government hopes to increase the number of visitors to the country. The focus on luxury travel, cultural and natural attractions, wellness, and adventure tourism is part of a broader strategy to promote Thailand as a diverse and appealing destination for travelers.

The promotion of Nan as a potential UNESCO World Heritage Site highlights the country’s rich cultural and historical heritage, which can attract tourists interested in exploring the country’s cultural treasures. The measures to boost domestic tourism also aim to encourage Thai citizens to explore different parts of their own country, supporting local businesses and communities. Overall, the government’s efforts to boost tourism in Thailand are seen as important for the economy and for promoting the country as a world-class tourist destination.

With the tourism industry playing a key role in Thailand’s economy, the government’s focus on attracting foreign visitors and promoting domestic tourism is crucial for the country’s growth and development. By implementing measures to improve visa conditions, offer tax incentives, and promote different aspects of tourism, Thailand aims to boost visitor numbers and revenue. The country’s rich cultural heritage, natural attractions, and adventure tourism opportunities make it a popular destination for travelers, and the government’s efforts to enhance the tourism sector are expected to have a positive impact on the country’s economy.

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