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Data tracking in 2024 is becoming more prevalent, especially within the realm of cellphone carriers. T-Mobile, for example, has introduced a new tracking method called “profiling and automated decisions,” which is enabled by default. While the company claims it is not currently using this data, it could potentially impact future decisions that have legal implications for customers. Other major US wireless providers, such as AT&T and Verizon, are also collecting various forms of data about their users, ranging from web browsing history to precise location information. It is important for users to understand what information is being collected and how they can adjust their privacy settings.

AT&T offers four main privacy toggles for users to customize their data sharing preferences. These settings range from allowing personalized ads based on web browsing and location data to enabling identity verification to prevent fraud. It is recommended to keep identity verification on, while the other options can be toggled off if desired. Similarly, T-Mobile provides users with a range of privacy options, including sharing data for public research, analytics and reporting, advertising options, product development, and profiling for automated decisions. Users are advised to consider turning off all of these options to enhance their privacy.

Verizon also offers a variety of privacy settings for users to manage, including customer proprietary network info, business and marketing insights, custom experience, and identity verification. Users can adjust these settings to control how their information is used for marketing purposes and identity verification. It is recommended to turn off most of these settings, except for identity verification, to maintain privacy. Ultimately, it is crucial for users to be aware of the data tracking practices of their cellphone carriers and take proactive steps to protect their privacy.

In addition to privacy settings, users can also adjust the privacy options for their streaming sticks or smart TVs. By logging into their accounts and navigating to the privacy settings section, users can control how their data is used for personalized ads, marketing insights, and identity verification. These settings allow users to have more control over how their data is shared and used by companies. Overall, staying informed about data tracking practices and regularly reviewing privacy settings can help users protect their personal information and maintain their privacy in an increasingly digitized world.

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