With a massive following of 24.6 million on Instagram, Sommer Ray has established herself as an entrepreneur first and foremost. Her passion for music and fitness has led her to become the co-founder and chief innovation officer of Imaraïs Beauty, an ingestibles company that focuses on clean and clinically-tested products. Teaming up with Aaron Hefter, a seasoned formulator in the nutrition space, Imaraïs Beauty has made strides in retail distribution with recent launches in major stores worldwide, including The Vitamin Shoppe, Boots, GMG, and Supercare.
Imaraïs Beauty products are priced at $24.99 for a package of 30 ingestibles, with their hero product “Glow” leading the pack in terms of sales. Sommer believes that what you put into your body reflects on the outside, and that’s why the brand places a strong emphasis on quality and effectiveness. Working closely with Peta, Imaraïs has received certification for being vegan and cruelty-free, making it a trusted brand in the beauty and wellness market.
Product development is where Sommer thrives, and she is excited about the potential of ingestibles as a new and innovative category. While regulations in the United States are still evolving, Canada, where the products are manufactured, has more stringent rules in place. Imaraïs can proudly claim that their product “Glow” is clinically-proven to improve skin hydration by up to 18%, setting a high standard in the industry for efficacy and safety.
Despite being primarily focused on retail distribution, Imaraïs Beauty products are also available online and marketed through Sommer’s social media channels. The company is looking to expand its reach on platforms like Amazon and TikTok Shop, as well as launching on Flip, an online marketplace driven by video reviews. Sommer emphasizes the importance of platforms like Instagram and Snapchat for connecting with her fans and building brand trust, highlighting the personal touch that these channels provide.
In April, Imaraïs Beauty introduced three new products in The Vitamin Shoppe, including their first sexual wellness product for women called “Sutra.” Sommer is eager to see how buyers respond to this new addition and is looking forward to receiving feedback in the coming months. The brand is planning a global retail tour for the remainder of the year, aiming to educate consumers on the benefits of beauty from within and empowering them on their wellness journeys.
As Imaraïs Beauty continues to grow and expand its product line, Sommer Ray remains at the forefront of the company’s vision, driving innovation and building a strong presence in the beauty and wellness industry. With a focus on quality, transparency, and effectiveness, Imaraïs Beauty is setting a new standard for ingestibles and redefining the relationship between inner and outer beauty.
