Paolina Russo, a London-based fashion brand founded by Paolina Russo and Lucile Guilmard, has recently been named a finalist for the prestigious LVMH Prize in 2023. The brand’s unique aesthetic is influenced by Russo’s suburban upbringing in Canada and Guilmard’s French folklore references. In 2020, Russo gained international recognition when she secured a deal to sell her thesis collection of knitwear at the luxury retailer Ssense based in Montreal. Additionally, she collaborated with Adidas to design a collection for Adidas Originals, as well as creating Olympic-themed pieces in time for the Tokyo Games.
In a bold move towards digital innovation, Paolina Russo partnered with the fashion platform Sknups in November 2023 to create digital versions of three key looks from their fall 2023 collection for the popular online platform Roblox. This innovative approach to fashion showcases the brand’s commitment to pushing boundaries and reaching new audiences in the digital space. The dynamic partnership with Sknups has further solidified Paolina Russo’s position as a forward-thinking and cutting-edge fashion brand.
Adding to their list of accomplishments, Paolina Russo recently secured a deal with the renowned retailer Nordstrom, who will now stock the brand’s pieces starting this month. This partnership with Nordstrom provides a significant opportunity for Paolina Russo to expand their reach and introduce their designs to a wider audience. The brand’s unique and eye-catching pieces have already caught the attention of celebrities such as Rihanna, Kim Kardashian, Caroline Polachek, FKA Twigs, Kylie Jenner, and Phoebe Bridgers, who have all been seen sporting Paolina Russo’s creations.
The success of Paolina Russo can be attributed to their ability to blend traditional craftsmanship with modern and innovative design concepts. The brand’s distinct aesthetic, which combines elements of Russo’s Canadian upbringing and Guilmard’s French influences, has resonated with a diverse range of fashion-forward individuals. By staying true to their unique vision and constantly pushing the boundaries of fashion, Paolina Russo has been able to carve out a niche for themselves in the competitive world of luxury fashion.
As a finalist for the LVMH Prize in 2023, Paolina Russo’s innovative and boundary-pushing approach to fashion has garnered recognition and acclaim from industry insiders and fashion enthusiasts alike. The brand’s recent collaborations with Adidas and Nordstrom, as well as their foray into digital fashion with Sknups and Roblox, demonstrate their versatility and willingness to explore new avenues in the ever-evolving fashion landscape. With a growing list of high-profile fans and industry accolades, Paolina Russo is poised to make a significant impact on the world of fashion in the years to come.
