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GenTwo, a Swiss fintech company specializing in Actively Managed Certificates (AMCs) and issuance.swiss, an exchange-traded products (ETPs) provider, announced a partnership on June 13. The collaboration aims to expand digital asset investment options for clients by leveraging each other’s strengths. Through this partnership, issuance.swiss will refer all AMC business to GenTwo, while GenTwo will direct its ETP business to issuance.swiss. Clients of issuance.swiss will benefit from GenTwo’s expertise and technology, enabling them to issue their AMCs more efficiently. On the other hand, GenTwo’s clients will be able to quickly issue cryptocurrency ETPs by utilizing issuance.swiss’s platform.

The infrastructure and European listing capabilities of issuance.swiss are supported by Apex Group, a global service provider and fund administrator managing USD 3.1 trillion in assets. In Switzerland, a group of Bitcoin enthusiasts is working to convince the Swiss National Bank (SNB) to include Bitcoin in its reserves. They plan to launch a petition for a referendum to amend the country’s constitution, requiring over 100,000 Swiss citizen signatures within 18 months. The SNB is also exploring ways to tokenize financial assets, with Chairman Thomas Jordan discussing the bank’s investigation into alternatives to its wholesale central bank digital currency (CBDC) during a Basel event.

Switzerland has established itself as a leading crypto country, with 13 token-related firms now valued at $1 billion or more, up from nine in 2022. The Swiss-Liechtenstein cryptocurrency ecosystem represents 4.8% of all global blockchain investments, a 0.7% increase since the previous year. The country’s “Crypto Valley” in Zug, as well as the cantons of Geneva and Zurich, have attracted a significant amount of investments, hosting numerous crypto start-ups. Zug, in particular, is home to 512 crypto firms, with Zurich and Geneva hosting 289 and 115 companies, respectively. Other Swiss regions, including Liechtenstein, are also gaining traction in the crypto space with a notable presence of active crypto firms.

The partnership between GenTwo and issuance.swiss aims to enhance the range of digital asset investment options available to clients. By streamlining the product-issuance process and utilizing each other’s expertise and technology, the collaboration seeks to provide a more efficient and effective platform for issuing AMCs and ETPs. The SNB’s exploration of tokenized financial assets, along with efforts by Bitcoin enthusiasts in Switzerland, further showcases the country’s commitment to embracing and advancing the crypto industry. With Switzerland emerging as a hub for crypto “unicorns” and attracting a significant amount of blockchain investments, the country’s crypto ecosystem continues to grow and flourish.

Switzerland’s proactive approach to crypto regulation and innovation has positioned it as a key player in the global digital asset market. Through initiatives such as the partnership between GenTwo and issuance.swiss and efforts to advocate for Bitcoin inclusion in the SNB’s reserves, Switzerland is solidifying its position as a leading destination for crypto businesses and investments. As the country continues to foster a supportive environment for the crypto industry, it is likely to attract more companies and investors seeking to leverage its advanced infrastructure and regulatory framework for digital asset ventures. With its strong foothold in the crypto sector, Switzerland is poised to make further advancements and contributions to the evolving landscape of digital finance.

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