Carlos Vega, CEO and Co-founder of Tesorio, is redefining cash flow performance in modern businesses. Cash flow performance is essential for funding capital expenditure, research and development, and working capital. It also extends across business relationships, allowing finance teams to control their destiny and align cash inflows and outflows with the company’s growth plan.
Today’s leadership expects three fundamental things from CFOs: funding the company’s growth plan, ensuring timely payments to stakeholders, and taking proactive action to align cash flow with the plan. Deloitte has highlighted the changing role of CFOs from stewards to strategists, emphasizing the importance of shaping overall strategy and instilling a financial mindset throughout the organization.
The challenge lies in disconnected finance processes where data is fragmented and forced into disconnected tools such as spreadsheets. This results in a vicious cycle of cash flow management where finance teams spend much of the year scrambling to clean up, find, and land cash, leading to manual efforts, inaccurate forecasts, and vulnerable cash positions. CFOs often find themselves stuck in cash stewardship, lacking the confidence to drive cash flow and business performance.
To bridge this cash flow disconnect, modern finance teams are adopting connected finance practices that provide visibility and predictability. By connecting ERP, CRM, subscription platforms, and emails, they give the entire business a single view to understand cash positions, trends, and drivers. Using machine learning to automate actionable predictions and linking workflows to dataflows in real-time, finance teams can control cash flow proactively and drive business performance confidently.
Connected finance eliminates the need for CFOs to operate in isolation, relying solely on numbers. With visibility into how all components affect each other, finance teams can work collaboratively and make informed decisions to say “yes” to more opportunities confidently. By embracing connected finance practices, CFOs can transform their role from a “CF-No” to a “CF-Go,” enabling them to drive cash flow and business performance effectively in today’s competitive business landscape.
