Google is rolling out a new AI-powered feature that can create custom travel itineraries as part of the Search Generative Experience (SGE), an experimental version of Google search that uses AI to answer questions instantly. By signing up for Search Labs, users can ask Google to plan a trip and it will generate an itinerary based on the user’s preferences. The AI leverages data from various websites across the web, including reviews, photos, and business profiles submitted to Google by users over the years. Users can also export their itinerary to Gmail, Docs, or Maps. AI-generated travel itineraries are currently only available in English in the US, but users can use Google Gemini, the company’s AI-powered chatbot, to create itineraries in other languages like Spanish.
The tech industry has been increasingly investing in AI technology following the launch of ChatGPT in late 2022. Generative AI processes vast amounts of data to create novel text, pictures, and videos. Google has been incorporating AI into its core products, such as Gmail and Pixel phones, to enhance user experience. The company’s lead in AI technology has been a key factor in driving its success, with Google receiving positive reception for its innovations. However, there have been instances where AI-generated content, like images of historical figures, had inaccuracies that sparked some controversy. Google continues to explore new AI applications and features to improve its services and offerings.
The annual Google I/O developers conference is a platform for the tech giant to showcase its latest advancements, including AI technologies. At the conference, Google may present new features and updates related to AI that aim to enhance user experiences across its various platforms. Features like Circle to Search, available on select devices, allow users to translate text on their screens by circling it using AI technology. Google Maps is also receiving updates related to travel recommendations and organization, allowing users to easily discover and save their favorite places. Additionally, Search introduces a personalized style recommendation tool that utilizes a swipe interface similar to Tinder, but for clothing, to help users find suitable fits to buy.
Google’s commitment to integrating AI into its products and services is evident in its ongoing efforts to enhance user experiences and offer innovative solutions. By harnessing the power of AI, Google aims to streamline travel planning, provide personalized recommendations, and make information more accessible to users. The company’s initiatives in AI technology demonstrate its dedication to pushing the boundaries of innovation and delivering cutting-edge solutions to its users. As technology continues to evolve, Google remains at the forefront of AI development, utilizing the latest advancements to create seamless and efficient experiences for its global user base.
