Donald Petersen, the former chief executive officer of Ford Motor Co., has passed away at the age of 97. Petersen led the company from 1985 to 1990, during which time Ford’s profits exceeded that of its larger rival General Motors. He was responsible for introducing popular models such as the Taurus and Sable sedans, which showcased rounded, aerodynamic styling and helped solidify Ford’s reputation for quality vehicles.
Petersen, who joined Ford in 1949 and played a key role in developing the original Mustang in 1964, rose through the ranks to become president in 1980. During his time as CEO, he advocated for a collaborative management style, although reports indicate that he sometimes engaged in outbursts directed at subordinates. Despite this, Petersen was credited with steering Ford to success during a challenging period for the automotive industry.
However, Petersen’s tenure was not without its challenges. In late 1988, members of the founding Ford family expressed dissatisfaction with their roles within the company, leading to tensions within the board. Ultimately, disagreements on issues such as succession and potential acquisitions led to Petersen’s departure from Ford in 1989. He was succeeded by Harold “Red” Poling, who postponed his retirement to take on the role of CEO.
Petersen’s departure marked the end of an era for Ford, but his legacy continued to influence the company in the years to come. He maintained a connection with the automaker, even holding discussions with subsequent CEOs such as Alan Mulally, who was hired in 2006 to lead Ford’s revival. Mulally, a fan of the original Taurus, continued to implement Petersen’s ideas and philosophies during his tenure at the company.
Although Petersen’s greatest model triumph, the Taurus, is no longer in production, Ford has shifted its focus to trucks, SUVs, and electric vehicles in response to changing market demands. Petersen’s impact on Ford’s success during his time as CEO is still remembered and acknowledged by those who worked with him. His legacy as a forward-thinking and innovative leader continues to inspire future generations of automotive executives.
