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US fast food giant sets sights on Australia in looming battle of the burger


Australia’s battle of the burger is about to heat up with US fast food giant Wendy’s planning to hit our shores in a char-grilled challenge to big chains already feeding the masses.

No relation to the icecream chain already delivering dairy delights here and in New Zealand, this Wendy’s was the fifth-ranked fast food outlet in the US in 2020 by industry bible, QSR Magazine, and already boasts more than 6500 outlets across the States.

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And its key to this growth: burgers. Big old burgers.

For example, there’s the Dave’s Triple Cheeseburger – weighing in with a whopping 1160 calories. That’s almost half the recommended dietary requirement of calories for men and more than half that for women.

Wendy’s massive Dave’s Triple Cheeseburger weighs in at more than 1100 calories. Credit: 7NEWS

And another point of difference – thinking inside the square when it comes to meat delivery thanks to its square-shaped burger patties.

The chain also offers nuggets, fries, shakes, breakfast items and even more esoteric offerings, such as the Pretzel Bacon Pub Cheeseburger (which features a slightly threatening-sounding warm beer cheese sauce).

But despite its hefty ranking as a food purveyor Stateside, it will be a rather subdued foray into the Oz fast food fight with Wendy’s planning just 10 stores to start with – and they will still be a year or two away.

Wendy’s – a US staple – plans to open 10 outlets in Australia. Credit: TERRY GILLIAM/AP

Given the stranglehold of major chains already well established here, is that approach likely to work?

Retail analyst Steve Kulmar was blunt: “I suspect not.”

“They’ll be going right up against MacDonald’s and Hungry Jack’s,” he told 7NEWS.

“Opening 10 stories is really a trial. It still says to me they’re trialling the market. They’re unsure.”

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Source: 7News