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Much-loved Arnott’s biscuit quietly discontinued during COVID

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It’s confirmed – a fan-favourite biscuit was quietly discontinued “without any warning”.

And Arnott’s Director of PR and Consumer Experience Amy Wagner has confirmed to 7NEWS.com.au that Honey Jumbles – the soft-baked gingerbread fingers topped with a jumble of pink or white icing – are gone for good.

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“We stopped baking our Honey Jumbles in July 2021. At this stage, there are no plans to bring the product back to shelf,” she said.

A spokesperson cited “low sales and low consumer demand” as the reason for the move – but die-hard fans are devastated.

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Wagner did however provide some good news.

“We also know there are some VERY passionate Honey Jumbles fans out there, which is why Arnott’s Head of Culinary, Chef Vanessa Horton, has adapted the Honey Jumbles recipe so that people can recreate these iconic biscuits at home,” Wagner said.

Arnott’s Honey Jumbles. Credit: Arnott’s

The Arnott’s Bake-At-Home Honey Jumbles recipe can be found at the end of the article.

The news comes just weeks after Arnott’s discontinued the Classic Assorted variety pack due to “ongoing low sales and limited shelf space” – leaving shoppers devastated.

Arnott’s has quietly discontinued its Classic Assorted variety pack. Credit: Arnott’s

In an email response to a disgruntled customer, the company confirmed: “Due to ongoing low sales and limited shelf space in supermarkets, the difficult decision has been made to stop production of this product.

“We hope you will find another Arnott’s biscuit to enjoy in its place.”

In an interview with Sunrise, former Arnott’s food scientist Russell Stuart weighed in on the latest discontinued item.

“I think it could be the beginning of the end of bikkies,” Stuart said at the time.

“They’re declining, there’s so much other new stuff out there and only the oldies eat it.

“I’m off the bikkies myself but it’s our nannas, it’s our grandparents they’re hurting, in my opinion. (They’re) taking away the things our grandparents love.”

Honey Jumbles recipe

Arnott’s Bake-At-Home Honey Jumbles

Prep time: 10 mins

Cook time: 12 mins

Makes: 20

Ingredients

  • 75 grams unsalted butter softened
  • ¼ cup honey
  • ¼ cup treacle syrup
  • 1 ½ cups plain flour
  • 2 tsp ground ginger
  • ½ tsp bi-carb soda
  • 1 1/2 tbsp milk

Icing

  • 1 egg white
  • 11/2 cups icing sugar
  • 1 tsp lemon juice
  • Pink food colouring

Method

  1. Pre-heat oven to 170°C. Line 2 baking sheets with baking paper.
  2. In a small saucepan, combine butter, honey, and treacle. Stir over moderate heat until melted and smooth. Don’t let boil. Set aside to cool slightly.
  3. Sift dry ingredients into a large bowl, add honey mixture and milk, stir well until combined. Chill for 30 mins or until firm.
  4. Roll mixture into 30 cm logs and cut into 7 cm lengths. Place on prepared tray and bake for 12 minutes. Leave on the tray for 5 mins, then move to a cooling tray.
  5. To make the icing, whisk the egg white in a medium bowl until frothy, sift the icing sugar into egg white and whisk until smooth. Dip ½ the biscuits front side into the icing and set aside. Add some pink food colouring to the icing and repeat with the remaining biscuits.

Other recipes for Arnott’s crowd-pleaser favourites can be found on their website.

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Source: 7News