ReSee, a high-end online consignment store co-founded by fashion industry veterans Louis Marshall and Sabrina Bernardin, grew out of their mutual desire to find iconic designer pieces from past collections that they couldn’t afford at the time of their release. The idea for ReSee came about during a lunch at a Japanese tea room in Paris, where the pair discussed the idea of creating a curated space where women could discover and purchase these iconic pieces and learn how to style them in a modern and relevant way. Marshall and Bernardin wanted to challenge the prevailing mindset in fashion that dictated everything one wore had to be from the current season, believing there was something inherently wrong about that way of thinking.
What set ReSee apart from other consignment stores was its editorialized, high-fashion treatment of the pieces they selected. Rather than being a marketplace for anyone to sell their second-hand items, ReSee focused on offering a carefully curated selection of pieces that fell into a category of being not old enough to be considered vintage, yet not new enough to be highly desirable by current standards. Marshall and Bernardin wanted to give these pieces the respect they deserved, showcasing them in a way that made them appealing and modern to wear. The duo would often ask each other how much they would pay for a particular item, ensuring that everything they sold was something they believed in and valued.
The concept of ReSee resonated with women who understood that wearing pieces from past seasons could be cool and modern. The store offered a range of designer clothing, shoes, and accessories from coveted labels like Louis Vuitton, Chanel, and Saint Laurent, providing customers with the opportunity to own pieces from iconic collections at a fraction of the original price. By combining a love of fashion with a desire to make luxury more accessible, ReSee quickly gained a loyal following of customers who appreciated the store’s unique approach to second-hand shopping.
Marshall and Bernardin’s vision for ReSee was not just about selling clothes, but also about creating a community of like-minded individuals who shared a passion for fashion and sustainability. The store’s online presence allowed them to reach a global audience of style-conscious shoppers who were looking for a more thoughtful and conscious way to consume fashion. By offering a range of styling tips and editorial content on their website, ReSee aimed to inspire customers to embrace their individual style and make more informed purchasing decisions.
As the pre-loved market continued to grow and evolve, ReSee adapted to meet the changing needs and expectations of their customers. The store expanded its offerings to include a wider range of designer pieces, catering to a diverse range of styles and preferences. By staying true to their original vision of providing a curated selection of high-quality second-hand items, Marshall and Bernardin were able to maintain the integrity of the brand and attract new customers who appreciated their commitment to sustainability and luxury fashion. ReSee’s success was a testament to the power of innovation and creativity in the fashion industry, proving that there was a demand for a more inclusive and sustainable approach to shopping for designer goods.
