All year, Adelaide Fringe organisers have had their fingers crossed for a major ticket target and now they’ve achieved it: the festival has become the first in Australia to sell one million tickets.
They nearly didn’t make it.
The Fringe hit its target at 10.01pm on Sunday, the final night of the 31-day event, with a total of 1,000,916 tickets sold.
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The festival includes cabaret, theatre, comedy, circus, music and visual arts, and of the $25.2 million box office take, just under $24 million will go to artists and venues.
“Selling one million tickets in a national first at any event or festival is an accolade that South Australians can proudly claim,” Adelaide Fringe director Heather Croall said.
As an open-access festival where anyone can stage an event, there have been complaints that with 1250 shows on the bill, big-name artists have monopolised audiences while newer acts struggled to sell tickets.
But the average event sold just under 43 per cent of seats according to organisers, a figure that’s well above other similar festivals internationally.
The festival is still about one-third of the size of the famed Edinburgh Fringe, which is held in a city less than half the size of Adelaide.
More than three million people attended the 2023 program, including free events.
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