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10,749 new brands in the UAE with a growth of 98% in the first half


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The Ministry of Economy registered (10,749) new trademarks during the first half of 2022 with a growth rate of 98% compared to the number of trademarks registered in the same period in 2021.

This came during a three-day workshop held by the Ministry of Economy in cooperation with the World Intellectual Property Organization (WIPO) and the Emirates Intellectual Property Association to raise awareness of the Madrid system for the international registration of trademarks and its objectives, thus contributing to strengthening the country’s leading position on global competitiveness indicators in the protection of intellectual property. .

The pivotal role of this sector is supported in building the new economic model of the country based on knowledge and innovation, in line with the goals of the fifties and the determinants of the UAE Centennial 2071. The workshop was attended by more than 48 participants, including 18 representatives of the concerned government agencies, most notably the Ministry of Economy, the Communications Regulatory Authority and the Digital Government, Dubai Future Foundation, Dubai Media Incorporated, and others, in addition to 30 participants from the offices of trademark registration agents from the private sector in the country.

The workshop will contribute to providing the business community and stakeholders with the best practices globally followed in the protection of intellectual property, and the latest mechanisms applied in the Madrid system for the international registration of trademarks, which will have a positive impact in enhancing the country’s leadership as a regional center attracting foreign business and investment by attracting global brands.

It will encourage international filings with the aim of increasing the number of international trademarks registered in the country and raising its attractiveness as an export market and economic growth, in addition to contributing to opening new markets for Emirati trademarks with the aim of their global reach by facilitating registration procedures in the member states of the agreement, which represents more than 80%. of world trade volume.

The UAE had acceded to the protocol of the Madrid Agreement for the registration and management of marks on an international scale, with the aim of enabling the owners of trademarks in the country to protect their trademarks in 128 countries under the umbrella of the protocol.

By filing one international application and paying one set of fees; At a time when the UAE has chosen to provide application filing services to all citizens, residents and owners of companies and businesses free of charge, so that no fees are charged for filing applications that take their origin from the state.

During the workshop, trademark registration agents accredited to the Ministry were briefed on the main features, the legal framework, and the geographical coverage of the Madrid International Trademark System, in addition to the modus operandi of the system and how to use it in a way that contributes to developing the trademark environment for various companies and ensuring their sustainable growth.


The workshop reviewed some studies on the decisions issued by the designated contracting parties, in addition to clarifying the method of changing the name, address or legal nature of the international registration holder, merging international registrations, the electronic services provided by the Madrid system and the forms and tools it provides, and the mechanisms for responding to inquiries from customers and targets from The service and clarification of the procedures for registering trademarks internationally and opening new markets for their products with effective protection of the trademarks that distinguish them.