H&M has launched a new collaboration with designer Rok Hwang, known for his avant-garde and conceptual designs. The collection features high fashion pieces at an affordable price point, allowing shoppers to access Rokh’s unique vision without breaking the bank. Rok Hwang expressed excitement to share his design aesthetic with a wider audience through this collaboration with H&M, stating that his designs combine classic appearances with radical construction for a timeless approach to fashion.
The collection reimagines professional attire with a focus on versatility. Pieces for both genders include double-layer trench coats, convertible-hem dresses, corset tops, revamped trousers and denim, floral-print ensembles, logo tees, metallic jewelry, and office-inspired accessories like briefcase bags and accordion file clutches. Each item is designed to be easily modified, with detachable and adjustable elements that allow for layering, alterations, and even the option to wear pieces backwards. These interactive features encourage wearers to experiment and personalize their style, embracing individuality and uniqueness in every garment.
Rok Hwang emphasized the importance of making his collections timeless and customizable to accommodate individual preferences. He shared his delight in seeing people interpret his designs in unexpected ways, such as wearing panels from his signature multi-button trench coat upside down and inside out. Hwang looks forward to seeing how customers engage with this dynamic and fun collection for H&M, expressing joy in witnessing individuals bring their own creativity to his pieces.
The collaboration with Rok Hwang showcases a blend of his innovative design ethos and H&M’s commitment to making fashion accessible to a wider audience. The partnership allows fans of Rokh’s work to experience his artistry in a more affordable and approachable manner, enabling them to experiment and create their own unique style with the versatile pieces in the collection. The interactive and customizable features of the garments invite wearers to explore different ways of styling and expressing themselves through fashion.
As an affiliate partner, E! has curated a selection of top picks from the H&M x Rok Hwang collection to showcase the standout pieces available for purchase. These chosen items capture the essence of Rok Hwang’s aesthetic and the versatility of the collection, offering shoppers a glimpse into the innovative and playful designs created through this collaboration. By highlighting these key pieces, E! aims to provide readers with an insight into the fashion-forward offerings available from this exciting new collection, encouraging them to explore and embrace their individual style through Rokh’s visionary designs for H&M.
