Jelly Roll made a big impact at the 2024 CMT Awards, where he was nominated for Video of the Year, Male Video of the Year, and CMT Performance of the Year, ultimately winning all three. Accompanied by his wife Bunnie XO, Jelly Roll made his presence felt at the awards show by interacting with other celebrities, giving out free hugs, and enjoying the performances. Host Kelsea Ballerini had attendees read their inner monologues, with Jelly Roll joking about his real name and Keith Urban expressing a desire to sit next to him during the ceremony.
During the show, Ballerini had multiple wardrobe changes, including channeling a “Country Barbie” look and offering Jelly Roll the title of “Weird Barbie.” The host also featured Jelly Roll in a segment where he gave out hugs to various celebrities in attendance, including Gayle King. Jelly Roll introduced Lainey Wilson’s performance and shared his gratitude for his success at the awards show, promising to celebrate in Austin afterward.
Jelly Roll stood up throughout a special tribute to the late Toby Keith, singing along and celebrating Keith’s music with Bunnie XO. Later, he won Male Video of the Year and delivered a passionate speech, emphasizing the importance of second chances and encouraging those at Austin’s juvenile detention facility to persevere. Despite his surprise at winning all his nominated awards, Jelly Roll expressed his gratitude to his team, fans, and wife, whom he praised for her support and ability to see beauty in broken things.
After winning Video of the Year, Jelly Roll promised to party in Austin and high-fived members of the crowd as he concluded his live performance, wrapping up the show. Overall, Jelly Roll’s presence at the 2024 CMT Awards was marked by his humility, gratitude, and commitment to spreading positivity and encouragement, as seen in his interactions with celebrities, acceptance speeches, and celebrations of his success. His performance and wins were met with enthusiasm from the audience, and his show of appreciation for his wife demonstrated his love and admiration for her. Throughout the night, Jelly Roll’s personality shone through, delighting fans and fellow attendees alike.
