Actor Matthew Lillard and screenwriter Justin Ware have introduced a premium spirits brand catering to the role-playing-games (RPG) community, Find Familiar Spirits, which has been well-received by gamers. Their latest release, Sandkheg’s Hide, a limited edition super-premium bourbon, is in collaboration with the popular RPG web series Critical Role, expanding their universe and appealing to fans of the show. With elaborate backstories for each product, Find Familiar Spirits aims to capture the imagination of gamers and fantasy enthusiasts alike.
Critical Role, a multi-platform entertainment phenomenon with a strong fanbase, takes audiences on epic adventures through the fantasy world of Exandria. Their collaboration with Find Familiar Spirits for Sandkheg’s Hide is a nod to the intimate world Critical Role fans know so well. Priced at $99.95, the bourbon features unique packaging and flavors that fans of the show will recognize, along with exclusive collectibles like a coin medallion and a journal/short novella telling the story of the spirit.
Find Familiar Spirits prides itself on being the “Lamborghini of Geek whiskey and spirits,” ensuring that each release is special and resonates with the community they serve. Lillard emphasizes the importance of authenticity and passion in their projects, turning down collaborations that do not align with their brand values. With the success of their initial releases, Find Familiar Spirits plans to expand their catalog with future spirit projects, including a tequila release in the fall and two new Quest’s End Whiskeys, Warlock and Dragon.
The sales of Sandkheg’s Hide will be available for purchase during a three-week window from May 2 to May 23 through various channels, including the Find Familiar Spirits website and distributor Seelbach’s. The product will also be offered for presale to subscribers of the Find Familiar Spirits newsletter starting on April 30. By engaging directly with their fanbase and staying true to their roots in the gaming community, Find Familiar Spirits continues to build a loyal following and create unique products that appeal to their target audience.
Through their innovative approach to crafting spirits inspired by fantasy worlds and RPG culture, Find Familiar Spirits has established a niche in the market and captured the attention of gamers and fantasy enthusiasts. The collaboration with Critical Role for Sandkheg’s Hide showcases their commitment to storytelling and creating immersive experiences for their customers. With each release, Find Familiar Spirits brings a new chapter to their brand’s narrative, connecting with fans on a deeper level and solidifying their reputation as a premium spirits brand catering to the gaming community.
As Find Familiar Spirits continues to evolve and expand their product offerings, they remain dedicated to serving the communities and cultures that are often overlooked by mainstream brands. By staying true to their passion for gaming and fantasy, Lillard and Ware have positioned their brand as a leader in the geek spirits market, with plans for future collaborations and releases that will continue to excite fans and drive sales. With their upcoming projects and commitment to quality, Find Familiar Spirits is poised for continued success in the industry and is set to leave a lasting impression on the world of premium spirits.
