Maria Grazia Chiuri’s 2024 pre-fall Dior show was held at the Brooklyn Museum, with a distinctly American twist. For the makeup and hair styling, Dior Beauty’s creative and image director, Peter Philips, and hairstylist Guido Palau drew inspiration from the iconic Marlene Dietrich. Dietrich’s ability to seamlessly transition between glamour and masculinity served as a key influence for the team.
The makeup look focused on a more traditionally masculine aesthetic, with a naturally glowy complexion and gently filled-in brows. The team wanted to capture the essence of Dietrich’s reinvention of her sexuality through her fashion choices. The use of two shades from the Rouge Dior Forever Transfer-Proof Lipstick created a “bitten lip” effect, reminiscent of a post-wine indulgence. The overall goal was to create a look with mood and depth, reflecting a sense of intrigue and mystery.
In contrast to the masculine makeup, Palau’s hair styling brought a feminine touch to the overall look. Inspired by the glamour of the 1940s, the hair was deeply parted on the side and curled, with volume at the front. The wave patterns were carefully crafted through meticulous brushwork, enhanced by clips and hairspray. The addition of braids by an on-site team of braiders added a modern twist to the vintage-inspired hairdo.
The collaboration between Philips and Palau resulted in a striking fusion of glamor and rawness. The contrasting elements of the hair and makeup created a captivating overall look, embodying a sense of mystery and allure. The team’s dedication to capturing the essence of Dietrich’s iconic style translated into a cohesive and impactful beauty aesthetic for the runway show.
The blend of masculine and feminine elements in the makeup and hair styling reflected the spirit of the collection and embraced the diverse influences of American culture. The marriage of rawness and glamor created a look that was both modern and nostalgic, paying homage to the timeless appeal of Marlene Dietrich. The seamless integration of these contrasting elements showcased the team’s creativity and ability to push boundaries in the world of beauty and fashion.
Overall, Maria Grazia Chiuri’s 2024 pre-fall Dior show at the Brooklyn Museum successfully combined French elegance with American influences, creating a unique and captivating runway presentation. The makeup and hair styling, inspired by Marlene Dietrich’s iconic style, added depth and intrigue to the collection, reflecting a blend of masculinity and femininity. Through the collaboration of Peter Philips and Guido Palau, the team was able to create a look that was both modern and timeless, embodying the spirit of the era while embracing the essence of American culture.
